Firm will tap Madorsky’s extensive experience and expertise in adtech, sales, and marketing to further fuel momentum in priority market
NEW YORK--(DECEMBER 4TH, 2019)--Global marketing intelligence firm, MiQ, announced today that Erin Madorsky has been appointed as Managing Director of the Northeast – a new position for the company that will be used to drive further momentum in the priority U.S. market.
Within this role, Madorsky will work directly with U.S. CEO Sean Reardon to develop and grow business across the Northeast region, cultivating and strengthening relationships with key brands and media agencies, and further positioning the company as the leader in marketing intelligence and programmatic solutions.
“I’m excited to join a team of such talented industry leaders that are rooted in and passionate about the future of marketing, adtech, and data,” Madorsky said. “The emphasis on and growing need for marketing intelligence and strategic partnerships with brands and agencies is critical in today’s competitive and consumer-driven landscape, and MiQ is leading the way in helping clients connect the important dots between who customers are, their motivations, and how to effectively action insight through programmatic capabilities. I look forward to building on the already impressive growth for the company and expanding our reach and foothold within the U.S. market moving forward.”
Prior to joining MiQ, Madorsky served as Chief Revenue Officer for mobile technology company Verve, and was previously SVP of Sales for Viant Inc., a people-based adtech company that enables marketers to plan, execute, and measure digital media investments through a cloud-based, self-serve platform. Her experience building and executing effective strategies for revenue growth, territory management, and team leadership in emerging and high-growth digital adtech and media markets, paired with her knowledge of the digital ecosystem including programmatic, data-driven marketing, media measurement, and multi-screen convergence, will serve as a vital resource to further bolster U.S. operations and business.
“We’re absolutely thrilled to welcome Erin as part of the MiQ team and are confident that her experience, passion, integrity and acumen will translate effectively to success in her new role,” said Reardon. “She is a proven leader with a track record of driving stellar results -- two things that will undoubtedly factor in ensuring stronger business outcomes for both MiQ and the clients we service.”
MiQ provides marketing intelligence to many of the world’s most prominent brands and media agencies, including American Express, Avis, Lenovo, Unilever, Microsoft, GroupM, Publicis and IPG.
The company bridges the gaps between data sources to give clients a complete picture of their marketing opportunities. MiQ was named Fastest Growing Tech Company of the Year at the 2017 Stevie Awards, awarded Most Effective Use of Data at The Drum's Digital Trading Awards USA 2017, and named to The Sunday Times International Track 200 for 2019. MiQ operates globally from 15 offices located in North America, Europe and APAC.