Ad tech marketing and PR pro will support the marketing intelligence company’s expansion in the United States and Canada
NEW YORK (September 11th, 2018) – MiQ, a marketing intelligence company, has hired have hired Nicole Matthews as Vice President of Marketing for North America. A veteran of ad tech PR, Matthews will lead marketing strategy and communications supporting the expansion of MiQ throughout the U.S. and Canada. Her hire follows a doubling of MiQ’s North American staff and client base in the past year.
“Nicole understands what growth requires in the marketing and ad tech industries, having worked with many pioneers in the space,” said Rebecca Mahony, CMO of MiQ. “She will be vital to differentiating our expanding business in this complex market.”
Matthews comes to MiQ from Teads, the outstream video platform, where she led the company’s global marketing initiatives. Before Teads, she raised the media profile of advanced TV platform SpotX, and led communications efforts for many fast-growing companies throughout the ad tech sector, including Buddy Media (Salesforce), Ooyala, the IAB, Auditude (Adobe), Selectable Media (Meredith), Dyle mobile TV, News Distribution Network (NDN), Videolicious and Adchemy.
“MiQ does the most critical job in ad tech today – helping marketers turn multitudes of data into a clear picture of their business and marketing opportunities,” said Matthews. “That’s a mission I’m excited and proud to advance.”
MiQ provides marketing intelligence and analytics to many of the world’s most prominent brands and media agencies, including American Express, Avis, Lenovo, Unilever, Microsoft, GroupM, Publicis and IPG. The company bridges the gaps between data sources to give clients a complete picture of their marketing opportunities. MiQ was named Fastest Growing Tech Company of the Year at the 2017 Stevie Awards, awarded Most Effective Use of Data at The Drum’s Digital Trading Awards USA2018, and named to The Sunday Times International Track 200 for 2018. MiQ operates globally from15 offices located in North America, Europe and APAC.
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