Partnership bridges audience insights and TV broadcast data, creating advanced TV solution for advertisers
Toronto, May 19, 2020 – MiQ (the Company), a global programmatic media partner, today announced strategic partnerships with Environics Analytics (EA), a premier marketing and analytical services company, and NLogic, a leading provider of audience analysis tools for the TV and radio broadcast industry. The partnerships will expand MiQ’s offerings by combining EA’s consumer and market data and NLogic’s broadcast analytics tools with the Company’s existent programmatic capabilities.
“As the industry moves away from a reliance on cookie-based targeting, we’ve identified a need to expand our capabilities to address the changing media landscape and demands of Canadian marketers,” says Alfie Atkinson, CEO, MiQ Canada. “Our partnerships with EA and NLogic enable us to activate better-connected TV strategies which deliver more value for advertisers in a rapidly-shifting programmatic environment,” he adds.
EA’s data creates a comprehensive picture of Canadians according to their demographic, lifestyle and behavioural traits. Combined with MiQ’s audience targeting capabilities, the partnership will allow advertisers to action powerful data-driven insights through online programmatic channels.
“This collaboration with MiQ enables our clients to reach custom audiences defined by PRIZM, DemoStats, WealthScapes and our other Opticks databases through the MiQ platform,” says Jan Kestle, President, Environics Analytics. “Helping our clients reach their data-defined audiences precisely in both digital and mobile ecosystems is crucial to the success of their campaigns. We are excited to add MiQ to our list of partners who enable privacy compliant precision targeting in the complicated Canadian adtech space,” adds Kestle.
As Canada’s leading provider of TV audience analysis tools, NLogic will power MiQ’s advanced TV solution through their API, providing audience insights and revealing how and when people are engaging with content. The partnership will help to better inform connected TV planning, while ensuring a complementary approach to linear TV advertising.
“At NLogic, we’re always looking for ways to help our clients and partners focus on growth in a world of increasing complexity and demands for accountability,” says David Phillips, President & COO, NLogic. “We’re firm believers in the future of video and we’re happy to bring our unique technology, data and expertise to this partnership,” adds Phillips.
MiQ will continue to collaborate with EA and NLogic to expand their joint offerings throughout 2020.
For more information please contact:
Alfie Atkinson, CEO, MiQ Canada
We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.
Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. We work with the world’s leading brands and media agencies such as Marriott, Dell Mercedes, Microsoft, GroupM, Dentsu Aegis and IPG. We were named 4th in The Sunday Times International Track 200 for 2019, the Fastest Growing Tech Company of the Year at the 2017 Stevie Awards and awarded Most Effective Use of Data at The Drum’s Digital Trading Awards USA 2017. MiQ operates globally from 18 offices located in North America, Europe and APAC.
You can find out more here: wearemiq.com
About Environics Analytics
One of North America's premier marketing and analytical services companies, Environics Analytics (EA) helps customers turn data and analytics into insight, strategy and results. Established in 2003, EA offers the full range of analytical services—from data supplier to strategic consultancy—and provides authoritative reports, software and modelling to solve business challenges.
Its team of 200 marketers, modellers and geographers help organizations identify their business problems, develop data-driven solutions and achieve success along every phase of their analytics journey. For the past three years, EA has been recognized as one of Canada's top growing companies by Canadian Business' Growth 500 listing.
To learn more, please visit environicsanalytics.com.
NLogic is Canada's leading provider of audience analysis tools and data for the TV and radio broadcast industry, media agencies, advertisers and many other clients large and small. Its services range from desktop and cloud-based applications, to custom services that support data and system integration needs. NLogic is a Microsoft Gold Partner offering leading edge technology and expertise. With a growing team of over 40 employees, NLogic has offices in Toronto, Montreal and Vancouver to better serve our clients.
To find out more, visit nlogic.ca.