Smart TV Data Partnership Enables Cross-Platform Linear and OTT Targeting and Measurement for Brands and Agencies
New York, NY and San Francisco, CA - November 20, 2019 - MiQ, the leader in Marketing Intelligence and connected programmatic solutions, extended its partnership with Inscape, the largest single source provider of smart TV viewing data in the U.S. and a subsidiary of VIZIO.
MiQ expanded its integration of Inscape's Automatic Content Recognition (ACR), a content identification technology that matches opt-in viewing data from more than 12 million Smart TVs against a database of previously ingested ads. This allows marketers to reach consumers addressably on a second-screen device within seconds of viewing a television advertisement, making MiQ the first Inscape partner to market the capability commercially.
Additionally, MiQ will incorporate Inscape viewing data into its programmatic insight and planning capabilities, enabling its customers to better understand TV viewing behavior at scale and gain access to granular insights before spending a single media dollar. Inscape's TV viewing data provides insights into audience viewing and engagement, emphasizing specific targeting to use across digital channels, content, and advertising.
"With this integration, MiQ's clients will be able to improve the performance of their television buys significantly," said Tom Richards, Global Product Director, Media and Data for MiQ. "In early tests, we've seen real-time, second-screen exposures drive up to 42% in improved KPIs, maximizing marketing and media investments by delivering great results that truly impact the bottom line."
Inscape delivers real-time viewing data across more than 12 million opted-in smart TVs. When processed through MiQ's platform, real-time viewing data provides marketers rich insight needed to inform their marketing campaigns through programmatic execution and accurately target, segment, and reach audiences with relevant messages and creative.
"MiQ recognizes that using the immediacy of Inscape’s TV viewing data for near real time retargeting provides their clients with significant performance advantages at scale,” said Ken Norcross, Director of Business Development for Inscape. “We look forward to this partnership and exploring more unique market opportunities to utilize TV viewing data that will drive additional value for their customers.”
MiQ is an independent marketing intelligence company with the people and technology that help businesses win. It is our vision to reimagine the value of marketing by connecting data and discovering insight to drive business outcomes.
Founded by Lee Puri and Gurman Hundal in 2010, MiQ currently employs over 550 people across 15 offices located in North America, Europe and APAC. The world's leading brands and media agencies such as American Express, Avis, Lenovo, Unilever, Microsoft, GroupM, Publicis and IPG work with MiQ. In the last year, MiQ has won various awards including Fastest Growing Tech Company of the Year at the Stevie Awards, Most Effective Use of Data at The Drum's Digital Trading Awards USA, and The Sunday Times International Track 200.
Inscape is a TV intelligence company that captures highly accurate, up-to-date viewing data from millions of smart TVs. The company is a leading provider of automatic content recognition (ACR) technologies and comprehensive cross-screen metrics. Inscape’s TV audience viewing data is leveraged by OEMs, brands, agencies, networks, measurement companies, DMPs and marketing technology platforms to power massive transformations in the industry. Its glass-level insights bring a new level of speed, transparency and actionability to the global TV market place. Founded in 2010 as TV Interactive Systems, Inc., the company operated at Cognitive before being acquired by VIZIO. Inscape operates as a wholly-owned subsidiary based in San Francisco, California.